Customers can count on our Mighty Machines and Mighty People. In all weather conditions. No matter where they are in the world. In all kinds of fields. They know that we mean business. That our machines are robust. Solid. Reliable. We want our knowledge of the trade and our relationships with each other and with our customers to be just the same. Robust and solid.

We contribute our expertise and work side by side. With our customers and with each other. We stay close to our customers. We assume our responsibility. Each of us does. Ensuring we can do the right things at the right time. And preferably even sooner than that. We are one family. A family business where everyone cares about each other and works hard together. Proactive. Passionate. We go that extra mile if it makes someone else’s life more efficient and easier. Our customers’ harvest is our harvest. The success of our colleagues is our success.

We do things our way. The AVR Way. Sometimes, our approach may be surprising. Not because we are contrary. But because we use our common sense. And because the past has taught us that doing things differently often gets better results and pays off in the long term. There can be no continuous innovation without experimentation.

We respect the soil in which potatoes grow and the people and machines that work this soil. Which is why our methods are as sustainable as possible. We are committed to sustainable partnerships with customers, suppliers and colleagues. We say what we do and do what we say. Frank. Honest. Flexible.